Attraction Marketing Lesson 13 - Keep Customers Engaged

Ideas uncoupled with action never become bigger than the
brain cells they occupied. (Arnold H. Glasgow)

Law of Attraction marketing strategies have one overriding
purpose: Find customers! Remember the Wheres Waldocartoon
where the character hides all over the place? That is your
goal: to find online customers and convince them to buy
from you over and over again. Customers are like Waldothey
can be hiding anywhere. They might be on another website,
lurking on Face-book, or hiding behind an email account to
name a few spots. Your job is to find as many as possible
using a well designed attraction marketing program. 

Developing a large email list of pre-screened names is
important. The email list can be used in multiple ways to
promote your website and ultimately what you have for sale.
You can build a website or a blog and then find you have no
visitors or readers. Thats true you know. Thats why many
of the 21 simple things you can do to grow your internet
business involve getting people to your site and then
convincing them to leave contact information. But once you
develop the list, you can then use it in many ways to
generate business. Sending a series of information packed
emails is one. You can also add to your contact list by
asking the people you have on your email list to forward
the message to their friends. You can buy or rent email
lists also. 

There are many tools that have not been discussed in this
e-book. Its not that they are unimportant  its that we
concentrated on the Law of Attraction marketing strategies.
These are the strategies based on being focused and
offering ways to humanize and personalize your internet
presence. People have been thrilled with internet and for
many years they were willing to do without some things like
personal contact and even some customer service. But
technology has changed that because now there are so many
ways to connect with customers. For example, we did not
talk about podcasting. 

Podcasting refers to an audio and/or video file that is
connected to a subscription service. The podcast is updated
regularly and new files can be downloaded by customers at
any time. The downloads can be to a computer or a mobile
device. Normally you would pay someone to host your audio
files if you will have regular updates. The subscription
service automatically feeds the new content you create.

A audio/visual podcast gives your customers a chance to
hear your voice and to see you talking which turns you into
a real human so youre not some unknown website owner.
Podcasts can be a very effective tool for keeping customers
connected to your business.  What would you talk about on
podcasts? You can talk about anything you want. You can
talk about industry news or new products, or interview
guests. Blogging was mentioned many times throughout the
Law of Attraction marketing topics. Blogging is another
excellent way to let people get to know you on a more
personal basis. The original blogs were really no more than
weblogs or online journals. Blogs today are full fledged
marketing tools. You can write content, add pictures,
insert video and place links to your website. When you
write a blog with a business purpose, you want to keep t
professional sounding but you have a lot more leeway when
it comes to adding some personality too. Your topics can
cover information of interest to your niche market,
industry trends, or comments on news reports. You can help
people get answers to questions or offer solutions to
problems. 

There are even more marketing tools available. You can
offer webinars or e-books for example. Theres search
engine optimization too. 

Yesthe internet now offers dozens of marketing
opportunities, but they all dont mean a thing unless you
also offer great customer service. Providing excellent
customer service is how you earn a good reputation and keep
customers coming back for more. For example, savvy internet
users dont put up with sites that fail to at least offer
PayPal or some other form of online payment option. The
days of mailing in money orders are not completely gone but
it wont be long before they are.

People have learned that if a website is too cumbersome to
use they can just do another organic search and find a
hundred other vendors displaying a Better Business Bureau
logo. Unless you have a one-of-a-kind product, internet
customers have many options that are easily accessible with
a few clicks of the mouse. An organic search is one that
produces algorithmically generated results, by the way.

You might have heard of web crawlers and mining the web.
When a customer types in something like, find cheap hotels
in Florida, the search engine extracts content from
millions of web pages with the words cheap hotels and
Florida in them and assigns a value to each. The pages
are then ranked and thats what you see when you get search
results.

Customers also want you to keep in contact with them from
the moment of order until the product or service is
received. Years ago when people ordered off the web, they
would be kept in the dark until what they bought showed up
on their doorstep.Now you should use auto-responders that
send out a series of emails thanking the customers for
their orders, informing them of shipping dates and carrier
type, letting them know when shipments actually take place
and following up after the shipment arrives. You should be
easy to get hold of as mentioned earlier. Customers want to
be able to ask questions about products, and returns and
exchanges for example. 

This brings up another point about customer service.
Customer service is really whatever your customers think it
should be. If you follow the advice offered and give
customers a way to make comments and to contact you then
you have a gold mine of information. People will tell you
want they want or what they are not happy about. You should
pay attention to compliments and complaints because they
tell you what is right and what is wrong about the business.

It is your job to make sure you meet customer needs. You
might have to add new services or respond faster to
complaints for example. Sometimes you wont be able to make
the desired changes, but you can offer something of value
instead. For example, you can give an unhappy customer a
discount on another product to show you care about their
opinion. 

In other words, you have to give good service if you expect
to keep your customers. It takes real effort to retain
customers because they expect more from you. The reason
they are doing business with you in the first place is
because they have liked what you have to offer so far. The
expectation is that future service will be as good or
better. Law of Attraction marketing asks you to focus not
just on finding customers but on doing what it takes to
keep them engaged in your business. 



To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv



